Dear Wine Professional,
We at WineSight Technologies are proud to report that the first, truly
comprehensive survey of the American restaurant marketplace has been created.
Our National Wine List Report offers cutting edge data that can allow our
customers a complete understanding of the way in which the market is responding
to importer, winery and distributor programs. These programs are focused
towards the restaurant trade, but the trade doesn’t reveal its reaction to
these programs.
WineSight’s National Wine List Report reveals these successes and
failures. Indeed, it reveals the styles, varieties and regions that are under-
or over-represented; it also shows trends in purchasing, representation,
marketing and merchandising as they develop.
The buyer of our Report will be better positioned to take advantage of
the many market opportunities available to those who know what is truly
happening in the restaurants, not just what interested parties report to them.
As every marketer knows, brief surveys reflect too small a sample to allow any
accurate conclusions to be drawn about a market.
WineSight’s annual reports break through this curtain, having studied a
giant cross-section of restaurant wine lists from all over the country. We hope
that you will be pleased with this report and look forward to your feedback. It
is our intention to respond to the specific needs of our customers and to seek
out the data that best serves them.
Until now, the existing data from the on-premise sector was
embarrassingly incomplete. Wine magazines offer skewed data. Wholesalers offer
severely biased information that protects their interests. Our National Wine
List Report offers fascinating revelations based upon extremely current and
accurate data. After all, ideas and concepts intent upon providing guidance for
future actions have to be based upon good data in order to justify
critical judgments.
WineSight’s National Wine List Report has no peers, imitators or
competition because the task is incredibly daunting. The randomness of wine
list naming conventions radically complicates the creation of any wine list
database that can compare over ten thousand different wines in a reasonable
fashion.
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In addition, to understand wine list placements one needs to see the
bottle itself, but we see only the information printed on the wine lists, which
has been selectively (or often arbitrarily) interpreted by people with varying
degrees of expertise or snobbery. Often, the information has been squeezed into
whatever categories are convenient to the list writer, and/or truncated to fit
the format of the page.
Regular data entry workers, as knowledgeable as they may be about
computers, are unable to correctly interpret this minimal and often cryptic
data. Familiarity with multiple international languages is also necessary, and
so a very specialized slice of the labor force is hand-picked to work with the
WineSight database.
The custom database program we created is available 24/7, and exists in
real time on the internet. WineSight Technologies employees around the country
continuously update the database with current wine lists in the market. Our
qualified technicians are capable of interpreting the myriad wine list
nomenclatures in order to create a very precise collection of wine list data.
As the new data streams in, the input is carefully monitored for errors.
Only cutting-edge wine companies will have access to these annual reports, and
Doug Frost’s abilities to spot trends and identify movers. Our database is filled
with very particular information about specific wines from all vintners found
on American wine lists.
Enclosed please find a small sample of the kind of incisive and
illuminating information you’ll uncover in this critical report.
Inez Pennington
Program Director, Business Manager
WineSight Technologies
